The True Blood season 3 promo poster features only a coffee maker brewing fresh blood, but to True Blood fans and coffee drinkers, this speaks volumes. There is much overlap between fans of coffee and True Blood. People are addicted to coffee just as much as vampires are addicted to blood. For most people, including myself — coffee is a driving force in life. It symbolizes sustenance and energy. (When it really shouldn’t because it’s not the healthiest thing.)

Whoever handles marketing and advertising for HBO’s True Blood, I have to hand it to you — you’re a genius.

True Blood season 3 airs on HBO, June 13.

Source: MTV